Every digital business card platform makes the same assumption: that a card belongs to a person. Photo at the top, name, job title, company underneath. That works beautifully for a consultant or a salesperson. It works badly for a barber shop.
Plenty of businesses don't have a "face" they want on the card at all. A garage wants the logo, what they do, the number and the address. A takeaway wants the menu and a way to order. A clinic wants directions and a booking link. Putting the receptionist's headshot on it is worse than useless, because the card stops being the business the moment that person leaves.
Two kinds of card, one product
From today, a Card1 can be either. When you set a card up — or any time afterwards in the editor — you choose whether it's for a person or a business.
Choose a person and nothing changes: your photo, your name, your job title, the company beneath it.
Choose a business and the card stops asking for personal details altogether. Your logo becomes the mark at the top. Your business name becomes the headline. The line underneath is what you do, rather than somebody's job title. There's no photo field and no job title field, because a business doesn't have either.
It changes what gets saved, too
This is the part that matters more than the design, and it's the part most people never think about until it goes wrong.
When somebody taps a business card and saves it, their phone should file it as a company, not as a person. Get that wrong and "Smith & Sons Ltd" arrives in their contacts split into a first name and a surname — filed under S for Sons, sitting between two humans, looking like a mistake.
A Card1 in business mode exports as a proper organisation contact. One bold line, filed where a business should be filed, with the logo as the picture. It's a small detail that you only notice when it's wrong.
Switching doesn't lose anything
You can move a card between the two modes whenever you like. Nothing you've typed is deleted — switching to business mode hides the personal fields rather than wiping them, so if you switch back, everything you had is still there.
Which should you choose?
The honest test is whether the card should keep working when a particular person doesn't.
If you're a consultant, a rep, an agent or a freelancer, the person is the business, and a personal card will always outperform a logo. People remember faces and they buy from people.
If you're a shop, a trade, a practice or a venue — anywhere the customer is buying from the business rather than from you personally, and where more than one person might hand the card over — make it a business card. Then put it on the counter, the van, the window and the appointment card, and let anyone use it.
Both are free to set up, and both work the same way: one tap, no app, always up to date.